Event lighting for the MAX Bash, held during the annual Adobe MAX Creativity Conference was as varied as the art and performances that event producer and designer SO Events had assembled. Held at Embarcadero Park Marina Park in San Diego and attended by 10,000 people, the event space itself was massive, enabling us to define the experience in each designated area through lighting design.
The objective of the event was to create an art and music festival along the lines of such famous festivals as Burning Man and Coachella. Each year, Mistyka Garcia, owner of SO Events, sources new and unique art and performers for the evening from around the world. We then worked with her ideas to create the lighting design for the entire space as well as the various areas. This entailed many different types of lighting — projections for textured and layered design, stringer lights for the lounge and picnic areas, and ambient, conventional, and LEDs overall; each created a different emotional feeling. So as attendees walked through the party, the lighting, and the art, changed their mood and experience.
This year, there were many beautiful pieces of art but one of the major ones was the world debut of sculpture Janet Echelman called 1.8. Made of wires that are braided, and knotted together, it was a soft sculpture so it flexes with the wind and weather. As night falls, the piece pulses alive with projected colored light. Other pieces included a fireball tree, a living Van Gogh painting, an artist’s surfboard lined entrance and a cotton candy tree in the middle of a conveyor belt dessert area. The size and scope of this event gave the team room to spread out and expand upon some beautiful design concepts — we were truly working at our very MAX!
Event Planner and Designer: SO Events
Lighting: Images by Lighting
Sculpture: Janet Echelman
Photo: Kevin Weinstein