Looking for new ways to bring in big bucks for your annual charity event? Take a tip from the California Science Center: Bring a retired space shuttle into the venue. (We’re joking, but it does produce results.)
After it scored one of NASA’s coveted crafts late last year amid buzzy citywide pomp, the museum sold out tables for its Discovery Ball—even before the invitation dropped. Coupled with live auction tallies, the event, which took place under the wings of the Endeavour on Saturday night, secured a record-breaking night for fund-raising, taking in $1.5 million.
In celebration of Endeavour, this year’s theme was “Space Exploration: Past, Present, Future.” Overseeing the event was the museum’s vice president of food and event services, Christina Sion, who described the plan as intended to “take guests on a journey, not only through space but also through time.” Folks checked in at stations meant to evoke 1961, the height of the country’s interest in space travel. Dinner took place in the present, under the jaw-dropping spectacle of the Endeavour. An after-party in a nightclub setting was meant to conjure the future, 2099 to be precise, where guests boogied in a futuristic space inspired by Tron.