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FIDM 2017: Runway Lighting

In Lighting Design by images310 / April 10, 2017

runway lighting

The runway lighting that powers the Fashion Institute of Design (FIDM) Debut each year boasts some impressive statistics … three multi-media runway shows over the course of two nights, 3,000 students from around the country brought in for each show, and a massive cast of models, dancers and talent, guided by fashion designer, and FIDM alum, Nick Verreos. The lighting it takes also boast impressive stats … 450 feet of truss, 230 conventional lights, 30 intelligent lights, 30 LEDS, 96 channels of changes. Add to this, a changeover on Saturday for a gala event that night … tables take the place of the theater seats and a seated dinner and yet another fashion show takes place.

For the five-day installation and set up, every March for the past 13 years, our lighting designer, Ray Thompson, and the team of Images by Lighting have taken up residence for the week of FIDM at Barker Hangar in Santa Monica to make this all happen.

On Monday, the truss is installed. On Tuesday and Wednesday, the lights are blocked and focused and there is a dry run of the show. Thursday is the dress rehearsal with the first show at 5:30. Friday night there are two shows and on Saturday, the sit-down gala event.

FIDM Debut is divided into segments each with its own graphic design look and lighting design. After an opening performance, the first fashion design section is called Chairing Styles, a creative collaboration between students in three FIDM majors — Textile Design, Fashion Design and Interior Design. Next, collections from graduating students from FIDM’s Theatre Costume Design Program debut against a backdrop of rock ‘n’ roll. The runway show ends with the collections of the top graduating students; a debut show of graduating students from FIDM’s Advanced Studio Fashion Design Program. From a line of children’s wear and resort and men’s wear, the lighting and graphics  reflect each designer’s color palette, personality and inspiration.

We love doing this show as it’s always about more than runway lighting – the FIDM Debut sheds light on the energy, wonder and excitement of a creative profession and the future of the young attendees.

runway lighting

runway lighting

runway lighting

ruwway lighting

runway lighting

runway lighting

runway lightingThe team with Nick Verreos

runway lightingRay calling the show

Lighting a Surprise Wedding

In Lighting Design by images310 / April 10, 2017

surprise wedding

This couple cleverly staged a surprise wedding on the rooftop of the London Hotel in West Hollywood. Event planner International Events Company helped lay the groundwork and the couple had even arranged for clothes from their wedding party who one by one were let in on the surprise. But when Jasmine – clad in a stunning fitted ivory trumpet gown – began her descent down the aisle to meet Alyssa – wearing an ethereal white fit-and-flare dress and a bridal cape – the gig was up.

Marks Garden had created a stunning tunnel of blush roses leading the way to the rooftop ceremony where the brides exchanged vows beneath an exquisite floral structure. The circular structure was placed in the center of the ceremony design so guests could enjoy the view of the nuptials from any seat on the rooftop. Guests were then escorted inside for cocktail hour while the rooftop was transformed into a gorgeous reception full of romantic details.

Revelry Event Designers‘ elegant mirrored table tops boasted beautiful place settings, tons of candlelight in glass votives, and magnificent centerpieces of ivory and blush florals. Rose gold chairs complemented and completed the romantic ambiance of the heavenly celebration under the stars.

Like the surprise wedding plans themselves, our lighting remained on the DL until the last minute. Throughout the proceedings, we kept the lights soft on the delicate floral, and shone all the light on the couple. It wasn’t until the sun went down that the lighting on the tabletops and hedges came up, bringing the dining area into focus on this evening of surprise love.

Featured in Inside Weddings

event lighting los angeles

event lighting los angeles

Team: Planner: International Event Company | Venue: The London West Hollywood | Lighting: Images by Lighting | Flowers: Marks Garden | Tabletop rentals: Town and Country Event Rentals | Decor: Revelry Event Design | Napkins/Linen: Wildflower linen | Cake: Michelle’s Bakery | Photo: Simone van Kempen

Adobe Max Bash: Event Lighting

In Lighting Design by images310 / March 22, 2017

event lighting

Event lighting for the MAX Bash, held during the annual Adobe MAX Creativity Conference was as varied as the art and performances that event producer and designer SO Events had assembled. Held at Embarcadero Park Marina Park in San Diego and attended by 10,000 people, the event space itself was massive, enabling us to define the experience in each designated area through lighting design.

The objective of the event was to create an art and music festival along the lines of such famous festivals as Burning Man and Coachella. Each year, Mistyka Garcia, owner of SO Events, sources new and unique art and performers for the evening from around the world. We then worked with her ideas to create the lighting design for the entire space as well as the various areas. This entailed many different types of lighting — projections for textured and layered design, stringer lights for the lounge and picnic areas, and ambient, conventional, and LEDs overall; each created a different emotional feeling. So as attendees walked through the party, the lighting, and the art, changed their mood and experience.

This year, there were many beautiful pieces of art but one of the major ones was the world debut of sculpture Janet Echelman called 1.8. Made of wires that are braided, and knotted together, it was a soft sculpture so it flexes with the wind and weather. As night falls, the piece pulses alive with projected colored light. Other pieces included a fireball tree, a living Van Gogh painting, an artist’s surfboard lined entrance and a cotton candy tree in the middle of a conveyor belt dessert area. The size and scope of this event gave the team room to spread out and expand upon some beautiful design concepts — we were truly working at our very MAX!

The team:
Event Planner and Designer: SO Events
Lighting: Images by Lighting
Sculpture: Janet Echelman
Photo: Kevin Weinstein

 

event lighting

adobe lighting

adobe lighting

adobe lighting

adobe lighting

Adobe max lighting

International Event Lighting: The French Connection

In Lighting Design by images310 / February 28, 2017

international event lightingOur most recent foray into international event lighting began at the Yacht Club de Monaco. After an initial site visit with Los Angeles event producer, SO EVENTS, we were back to produce a series of over-the-top parties for Magic Johnson and his wife, Cookie who were celebrating their 25th wedding anniversary.

international event lighting

As the starting point for the celebrations, the yacht club’s upper deck offered the perfect place to view the sunset while modern white lounge furniture with gold accents set the tone. As the golden glow of sunset faded, it was replaced by pink lighting, the color palette of the evening.

international event lighting

After the cocktail hour, guests went one deck below to a dining area where unique circular tables were “lined” with a pave of flowers while candles placed in the center created a warm glow. Pinspots were strategically placed on a special lighting truss to add additional lighting to the inside of the tables. Other fixtures —  as well as equipment for the deck area projection — were hung on that truss as well as an existing shade structure. For dancing afterwards in the club, we installed LEDs and moving lights.

international event lighting

Mirrored tabletops and gold serving ware increased the wow factor during the evening. As the guests continued to enjoy the evening, we were already en route to the next destination in St. Tropez with the production team.

With three events over seven days, six of them were all production. It was a heavy schedule due to the travel between the first night in Monaco, the main event in St. Tropez and the final night in Antibes. “We had to always stay a day ahead of the parties and with the complexity of the events, this was a 24-hour non-stop installation,” lighting director Curt Stahl recalls.

international event lighting

The Images by Lighting team had preceded the guests’ arrival in St. Tropez by a day to install the entertainment stage for what was to be a magical main event. As the yacht with the guests pulled into the dock of St. Tropez, it created not only a dramatic entrance, but became part of the event’s perimeter. “We brought in special City Light LED wash fixtures to light the yachts in tones of blue,” Stahl says. “In fact, there were two parked on two sides of the event. We lit them in two tones – an uplighting and a cross wash from the sea wall on opposite side of the event and then up lit from below the yachts.”

international event lighting

The lighthouse on the dock was also used to dramatic effect. Video projections on it ranged from fire and water scenes.

international event lighting

The evening was very theatrical with multiple performances. Each set of entertainers featured choreographed lighting with hours of rehearsal time and lighting cues for each performer on par with Cirque du Soleil. We designed a concert lighting rig, with lighting from the top and bottom of that structure creating a variety of color blending in blue and magenta. The color palette underscored the vibe of the evening — sexy and magical with surreal moments, fantasy and glamor.

international event lighting

 

One of the many unique effects during this party was this giant helium ball. The patterns and textures were projected on it by our team and later, it floated over the crowd.  Certainly, this amazing evening had left everyone floating on air.

Our production team remained to the end of the event before heading off the next day for Antibes where the final night was being prepared.

international event lighting

international event lighting

At the well-known restaurant, Michelangelo’s, SO EVENTS had designed a vineyard setting under a clear top tent. Chandeliers and string lights were installed over guest tables set amid the “vines” for a truly romantic final moment for the couple and their guests. After dinner, they went inside the restaurant for a final night of dancing.

From sunset in Monaco, to a fantastical event in St. Tropez to an evening in a “vineyard” in Antibes, this team made sure that every detail was magic.

Producer: SO EVENTS
Photography: Kevin Weinstein
Lighting: Images by Lighting

Event Lighting Los Angeles: Big Little Lies

In Lighting Design by images310 / February 18, 2017

event lighting los angeles

The premiere of HBO’s new comedy-drama, Big Little Lies, evoked aspects of coastal Monterey, California, where the characters live, love and lie to one another. Designer Billy Butchkavitz transformed the hotel atrium, and event entrance, of the Hollywood Roosevelt into a tony backyard patio, event lighting Los Angeles style. We lit the shrubs and trees he brought in with shards of light to emulate sunlight through the trees and create a shady atmosphere with a leaf projection pattern. Inside the ballroom, the walls had been draped with golden sheer fabric. On the main wall, a bucolic scene shone through faux French windows, a projection by Bart Kresa Design. Centerpieces on the tables were comprised of beachy elements … beachy in more ways than one perhaps. The show, which stars Reese Witherspoon and Nicole Kidman, who are also Executive Producers, is set to be the next Desperate Housewives. Good fun!

event lighting los angeles

event lighting los angeles

event ligting los angeles

event lighting los angeles

Photos: Gabor Ekecs

Hollywood Lighting Trends from the Golden Globes

In Lighting Design by images310 / January 18, 2017

Hollywood lighting trends

When it comes to wondering what the Hollywood lighting trends will be for the year to come, the Golden Globes are a good place to look for clues. As the first awards show of the Hollywood season, those clues offered this year would be calmer color palettes, modernistic overtones, and retro undertones. Here are two of the Golden Globes events at which we highlighted these possible 2017 trends as put forth by two groundbreaking designers.

HBO After Party
Sculpted Calm

A calmer color palette mixed with accents of metal sculpture could be found at HBO’s after party. Once again, HBO’s Cindy Tenner worked with longtime design partner Billy Butchkavitz on the event which took over the Beverly Hilton’s Aqua Star Pool and Circa 55 Restaurant and Trader Vic’s bar areas. Butchkavitz, known for his over-the-top and detail-rich designs, told BizBash.com that this year’s event was, “about as clean and minimalist as Billy Butchkavitz can get, which still means lots of vibrant patterns and textures but with a much calmer color palette.” That color palette included champagne, gray, khaki, and silver.

The centerpiece of the event design was a metal sculpture Butchkavitz titled the “Shimmering Pavilion” and floated in the Aqua Star Pool. Other floating decor pieces were installed in the exposed section of pool surrounding the pavilion. To enhance the pavilion and its shimmer, we surrounded it on two sides with 23 lekos and gobo rotators installed adjacent to the drape treatment. These added streaks of animated light making the pavilion a truly eye-catching design element.

This was the 11th year for this team to come together and as with other years, we worked with Bart Kresa who created the event’s animated 3-D projections, while we provided the ambient lighting, textured lighting projections overall and the perimeter lighting treatments. Special Event Contractors built the sub floors and pool installation, plus the party’s 24-foot high and 180-foot-long perimeter wall. Butchkavitz worked with his brother, Brian Butchkavitz, on the textiles, custom carpet, tabletop decor, custom furniture, and other details.

Photos: Gabor Ekecs

Hollywood lighting trends

hollywood lighting trends

Hollywood lighting trends

In Style + Warner Bros. After Party
Retro Techno

At the InStyle and Warner Bros. after-party, producer JOWY Productions worked with designer Thomas Ford of Tom Ford Designs. As with HBO’s event, the main event and structure of was installed over water; a tent that completely covered the hotel fountain transformed the area into what was billed as “Matrix Glam.” The color palette of peacock blue, plum, and fuchsia included design elements that combined modern technology with seventies’ retro opulence.

The chandelier, custom designed for the event from Ford’s vision, was inspired from the films Purple Rain and The Matrix. The 20-foot-wide metallic gold structure also included 500 feet of LED neon. To transform the entire environment around this centerpiece, we created a tech-inspired perimeter lighting treatment using backdrops with backlighted cutouts inspired by computer boards. The lighting here was sequenced to change color throughout the event … cool in the beginning and warmer as the event heated up.

Clearly, when it comes to Hollywood lighting trends for 2017, these two award after-parties offer several golden ideas!

Hollywood lighting trends

Hollywod lighting trends

Hollywood lighting trends

Hollywood lighting trends

Photo: Nicol Biesek for BizBash

 

 

Santa Monica Wedding On Reverie Gallery

In Lighting Design by images310 / January 18, 2017

Santa Monica wedding

“We were together, I forget the rest.” – Walt Whitman. This quote displayed on an oversized mirror at the reception could not have been more perfect for this Four Seasons wedding in Santa Monica. From start to finish there is a whole lot of love. Planned by Hilary Hamer Weddings and Events, there is an endless amount of classic meets glam and a day just dripping in gorgeous florals by Hidden Garden. Lauren dressed in Vera Wang with hair and makeup by Rachel Burney was an absolute vision next to her groom Travis who looked at her so adoringly. Guests danced the night away under some beautiful lighting by Images by Lighting first with a performance by Steve Tyrell, who happens to be a family friend and ending the night with the epic 10-piece band, Impluse with West Coast Music. Beautifully captured by Beautiful Day Photography.

This was the beginning of a blog on Reverie Gallery. We are honored to have been featured! See the entire story here.

Santa monica wedding

santa monica wedding

A Treasure Trove of Lighting in Hollywood

In Lighting Design by images310 / December 30, 2016

lighting in Hollywood
Inspired by both the classic and modern versions of Peter Pan, event designers Sonia Sharma Events and Revelry Event Design incorporated several key themes starting with a sexy cocktail hour on Skull Island. For our lighting design team, this was the beginning of a treasure trove of lighting in Hollywood beginning with a 12-foot rock skull bar. The lush environment was created using LED drapes and a custom projection on the ceiling, which also was home to 12 giant crystal chandeliers. After cocktails, guests enjoyed a treasure hunt in a decadent room designed around a display of finery for guests to wear and keep. The newly bejeweled guests then made their way into a jaw-dropping dining room. Here was where all that jewelry must have come from! A custom-created ship encrusted with gold was “moored” front and center and also became the band’s performance stage.

In keeping with the pirate theme, several days before the event, Mother Nature had swept in and done some piracy of her own — an intense wind and rain storm had literally stolen the tent where we had been installing this event. With just three days to go, Sonia Sharma Events found a nearby soundstage. Once the new venue was settled, it was all hands on deck. We moved with swashbuckling speed to recreate our lighting design to align with the new parameters of the space. But happy endings are what lighting in Hollywood is all about, and the new venue, being a soundstage, was lighting-ready with truss galore. We were able to creative ceiling projections that added so much to this sparking affair. In addition, we lit the tables — each one a sumptuous creation all its own color palette, and bring top-of-the-line lighting to the entertainment.

As the story goes, Peter Pan wanted to remain in Neverland forever. If it was anything like what this talented team created, it’s no wonder why!

lighting in hollywood

lighting in hollywood

lighting in hollywood

lighting in hollywood

lighting in hollywood

lighting in hollywood

lighting in hollywood

lighting in hollywood

Photography: Andrena Photo

The team
Design and Coordination: Sonia Sharma Events | Design, Decor and Rentals: Revelry Event Designers | Rentals: Classic Party Rentals | Tabletop Rentals: Casa de Perrin | Lighting: Images by Lighting | Catering: Wolfgang Puck | Entertainment: Zen Arts | Print Work: Lehr and Black | Kid’s Activities: Milestone Productions | Videographer: Pacific Pictures

Nicholas Blasi Joins Images by Lighting

In Lighting Design by images310 / December 22, 2016

Nicholas Blasi

Nicholas Blasi has joined Images by Lighting as Account Manager/Lighting Designer. Nicholas joins our team with more than a decade of experience in lighting design. Prior to joining us, he was owner, creative manager and project manager of his own firm. As such, he worked on many successful social and corporate events.

His lighting sensibility, work ethic and creativity align well with that of our team as does his experience designing and overseeing light installations for live theatrical shows, corporate events, trade shows, fashion shows, outdoor festivals and more.

To get in touch with Nicholas, call him on his mobile phone at 323.356.8607 or at the office, 310.641.2500. You can also email him at nick@imagesbylighting.com.

Birthday Lighting: Bringing the Circus to Light

In Lighting Design by images310 / December 2, 2016

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It’s not every day a circus comes to town, certainly not one like this! Sonia Sharma Events was inspired by the film Madagascar 3 and its colorful parade of characters for this birthday party. To bring this colorful three-ring affair to light, she enlisted her own coterie of top event professionals such as co-designers Revelry Event Designers and Empty Vase. And we were there to bring their vision to light.

Although this was a daytime event, the tent in which it took place was enclosed, and designed to resemble an old-fashioned Big Top. Yet that’s where the comparison to a traditional circus ends. With all the details and bells and whistles, this was definitely and “over-the-big-top” look!

We designed our lighting with as much movement as possible to convey the excitement of the circus as well as light the myriad design, floral and entertainment details. We began by creating overall ambient lighting to which we overlaid ballyhoo lighting to resemble circus spotlights. Projections of stars and polka dots in certain areas added a layer of texture while the red and blue tent draping was up lighted to make it even more sumptuous.  Overhead, we installed stringer lights on individual circuits which were programmed to create movement above the guests.

After playing games, watching performers, and eating their fill of a child-friendly menu, guests departed happy and sated at dusk. As they did, design elements outside the tent were softly coming to light against the night sky. And just like any circus, this one was here and gone within a day … magic indeed!

birthday lighting

birthday lighting

birthday lighting

birthday lighting

birthday lighting

Coordination & Design: Sonia Sharma Events | Photography: Andrena Photo | Design, Decor and Rentals: Revelry Event Design | Floral Artistry: The Empty Vase | Lighting: Images By Lighting | Additional Rentals: Classic Party Rentals