With Bugatti, a high-performance European automobile brand noted for its attention to design details as the inspiration for the Petersen Automotive Museum’s annual fund-raising event this year, it was a given that great design would be an important factor. That was nothing new to this team of event professionals, each one in their own way the Bugattis of the Los Angeles event world.
With Diana Razman, owner and found of RG Live, leading the team for the second year in a row, the design concept of an opulent supper club was elevated through attention to detail on every level. And that applies to the top level of the museum itself where the event took place.
The seven-day installation began with the massive clear top tent on top of the museum’s parking lot. Once the subflooring was in, Images by Lighting, headed by Lighting Designer Lonnie Thompson, began our installation of all the fixtures that would be needed for the large-scale environmental lighting and the intricate programmed lighting to accompany three performances.
While the shell of the tent remained the same as last year’s big event, the entire lighting plot was re-imagined with the stage not in the center of the space but to the side with a dance floor in front of it. The performances took place here, each themed after different regions important to the Bugatti history – Italy, France and Germany. Our team would also be lighting the celebrity emcee, James Corden, during his performance, and during the auction.
Of course autos – their images and their reality — would be a star attraction at this opulent supper club. While projections of various Bugattis and European styling were projected on the back panel of the tent, a real Bugatti was driven in during an exciting moment during the auction. We supplied the fog effects to make this a truly high-powered moment.
The overall theme of La Vie en Rose was turned up from rose to “Petersen red” thanks to a sea of mirrored tables adorned with lush red roses in both low and high centerpieces. The light from myriad chandeliers was reflected in the tabletops and in the mirrors that accented the perimeter areas.
With our lighting, designed to support the shared design vision of RG Live, the Petersen and Bugatti, we were part of the team that turned up the power and take this event into the red, just where a race car should be.
Production: RG Live Events | Tenting & Floors: Town and Country Event Rentals | Furnishings: Revelry Event Designers | Floral Design: Floral Art | Audio/Visual: No Static Pro AV | Lighting: Images by Lighting | 3D Projections: Quixotic | Entertainment: Élan Artists | Art Installations: #StereoBot | Graphics & Printing: Pop Ink Design Studio | Auctioneer: Sotheby’s | Photography: Scott Clark Photo